All you need to know for smart financial decisions


Don't let your smart financial decisions fall victim to media reports of "Plunges" & "Soars"

The media reports to sell. A good financial plan should not be derailed by sensational reporting & intra-day changes in the market. 

Media exaggeration of stock prices and market movements should not drive your financial and investing decisions  

The media reports to sell, and use words to capture reader attention.  Reports are often unrelated to reality, and in many cases the report is reversed the next day.


After all the noise, equities edged only slightly lower this week – DJIA Monday open: 18,588, Friday close 18,533.


Week in Review:

The week the market swung widely, but if you had closed your eyes on Monday when the DJIA opened at 18,588 and opened them at Friday's close of 18, 533 you would have thought nothing happened. 

The DJIA closed slightly below (18,533) its Monday open of 18,588. The Federal Reserve remains split on the need for and timing (Sept v. Dec) of a rate increase. The yield on the 10-year Treasury Note rose to 1.58% from 1.49%. Oil, measured by West Texas Intermediate Crude rallied to $48.00 from $43.83.


Stay focused on your long-term plan and don’t be bullied to buy or sell based on sensational reporting.  Work closely with your financial advisor to ensure your investment plan is design to achieve your long-term financial goals and accurately reflects your time horizon and risk tolerance.  If you want to participate in short- and intermediate- market moves or have identified a stock or sector of interest speak to your advisor about setting aside an appropriate amount of funds for this purpose.  Be prudent and careful to ensure your active engagement in the market - if not profitable, cannot materially (negatively) impact your long-term financial stability. Remember, trading has the potential to negatively or postively impact portfolio returns.

One way to be actively engaged in the markets is to review your portfolio holdings with your investment advisor and identify opportunities for reallocation or investment of cash.  Questions to Ask:  Is this a good time to reallocate?  or to rebalance? Should I take profits and reinvest n another sector or asset class.  If you have been holding cash or looking to take a position in a stock or market, is now a good time to do so? 

Most importantly, remember that not even the greatest traders are right all of the time.  Trade wtih discipline.  Before you put on a position identify: 1. At what price you believe it is not a good trade and therefore will sell (to stop your loss) and 2. at what price you expect to take profit.  This analysis will help you trade with discipline and can serve to limit losses to tolerable levels and ensure the taking of profits. 


Our concern is your best interest. We do not endorse or recommend any individual investment product, investment strategy or financial product provider. The information provided is for educational purposes only. It is not and shall not be construed to be investment advice.