Every woman is unique

WIN profiles help you cut through the noise and focus on what's important to you

Start with a profile close to your lifestage,

then explore them all for goals you may want to achieve now and in the future.



Your business or career is a key element of who you are.  Your concerns may include growing your business, maximizing executive benefits such as deferred compensation, investing for the future, tax efficiency, and income and asset protection.  You may wish to plan a legacy, or need to manage fluctuating cash flow. Balancing the many facets of your exceptional life necessitates time-effective decision-making. We're here with on-demand personalized guidance and relevant knowledge to enable quick and easy better decisions. 



You’re balancing the needs of two other generations with your own. Your concerns include long-term care, college funding and everything in-between. Women are increasingly responsible for managing wealth - $70 trillion by 2020. You need to be prepared and supported with knowledge, tools and a plan. Having the Money Talk early will benefit everyone. We're here with tools to help you quickly and easily make smart financial decisions for all the important people in your life. 


Divorced or Widowed

Considering or completing a divorce creates special financial needs and considerations.  Starting a new chapter, you need to know if your lifestyle will change, to re-evaluate your financial goals and to reinvest your assets to maximize growth. Your concerns may include achieving an equitable financial settlement, the tax implications of child and spousal support, securing pension distributions and social security benefits, and properly re-titling account and assets.   



You’re balancing your family’s current financial needs with saving for both college and retirement. Concerns include selecting the right amount and account for education and retirement savings, maximizing the growth of assets, and your trust and estate plan. Our Goal-Planner tool enables you to visualize the impact of trade-offs so you can make the best-informed decision toward achievement of all of your goals. 


Starting Out

You are focused on building your business or career. Perhaps you need to balance paying off student loans and meeting current financial needs with saving and investing for goals – a first home,  business, building a family, and retirement. You are committed to participating in a 401(k) or pension plan but are unsure how to select investments and maximize any employer match. New personal and business relationships present unfamiliar financial issues. Guidance on balancing responsibilities with investing would be of value.   



You're sharing your life with a partner. You're part of a team. Your concerns may include how to best organize your separate and joint accounts and assets, plan for the future - respecting each partners' unique needs and dreams, and determine how and when you can afford to buy a home, take leave to start or care for a family, launch a business, and pursue other financial goals.  Our DecideGuide tool lets both of you discover what's right for you quickly and simply. 



You earned your retirement. Preservation of wealth to last your lifetime is a key concern.  You may also be focused on maximizing the value of your legacy, minimizing estate tax, and gifting during your lifetime. Approaching retirement you may wonder from where your income with come and how to best manage your savings to meet your current needs and future goals.  We will show you in illustration the sources and uses of your income under various scenarios so you can make an informed decision as to the balance that best suits your needs and goals. 


Giving Back

You have done well and are committed to doing good. Actively engaged in philanthropy a key concern is protecting your wealth and ensuring your legacy. You may be concerned about managing family finances in the event of the loss of a partner or protecting family assets in the event of a divorce. Ensuring quality health care, maximizing the impact of your gifts, and creating a financial life plan that provides both for you to maintain your quality of life into retirement and for your legacy are primary goals.  


Free Spirit

You're focused on living life today, but also want to have all you need to live the life you want in the future. Understanding opportunity costs is key to deciding how much to spend, save, and invest. Planning for the unexpected is key to ensuring you have the means for the life you want. Knowing the right steps to take given your personal wants and needs is the key to achieving your financial goals and the life you want.   


Copyright © 2018-2020 Social Strategy LLC. All Rights Reserved. WIN, Women Investing Now and DecideGuide are trademarks of Social Strategy LLC., registered with the New York Department of State. By accessing and using this page you agree to the Terms of Use, including, but not limited to, Restrictions on Use of Materials


Disclaimer: Each person's financial obligations, goals, needs, and circumstances are unique. To receive personalized, just for you, tips and content subscribe to our email list. The Women Investing Now (WIN) website is for educational purposes only. WIN does not know you well enough - yet, to provide individual financial planning advice. Please schedule your complimentary consultation. Women Investing Now does not sell financial products, and does not manage individual investments. Nothing on this website shall be construed as individual investment, tax, or legal advice; or as an offer, or solicitation of offer, to buy or sell any particular security; or as recommendation of any specific provider, product, or service.